Why our name?

Alongside ‘intertwingularity’ and ’discombobulated’, ‘serendipity’ has always been at number 1 in my linguistic hit parade. A word which is as lovely to say as the emotions it evokes. Meaning ‘the incidence of making accidental, yet fortunate, discoveries’, we hope, whether you unintentionally stumbled across us or shamelessly hunted us down, that this will be the most serendipitous occurrence to have happened to you this side of Tuesday.